Leader Effects and Gender Differences in Sequential Restaurant Ordering Environments

Autor:	Guenter Schamel, Francisco J. Santos-Arteaga
Rok vydání:	2018
Předmět:	Similarity (network science) First person 0502 economics and business 05 social sciences Table (database) 050211 marketing Horticulture Psychology General Business Management and Accounting Social psychology 050203 business & management Food Science
Zdroj:	Journal of Wine Economics. 13:461-468
ISSN:	1931-437X 1931-4361
DOI:	10.1017/jwe.2018.40
Popis:	We empirically examine the strategic importance of the choices of the first person ordering, that is, the leader, for the decisions made and money spent by other commensals at a restaurant table. Our aim is to study the similarity of orders—in terms of dishes, drinks, and prices—among the table leader and the other commensals. The empirical results reveal that table leaders, both male and female, exert a considerable influence on the choices made by other diners. We analyze the differences arising when males and females act as table leaders. (JEL Classifications: D12, D91)
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f3c4f56c839ed9e9a8fa828b6ab247a2 https://doi.org/10.1017/jwe.2018.40 Zobrazit plný text záznamu