From Approval Junkie to Scrappy Entrepreneur: Faith Salie’s Personal Brand Success Story

Autor:	Anjali Bal, Kelly Weidner
Rok vydání:	2019
Předmět:	Entertainment Faith Entrepreneurship Focus (computing) media_common.quotation_subject Media studies Journalism Sociology Product (category theory) Performing arts media_common
DOI:	10.1108/978-1-78973-289-420191005
Popis:	In this chapter, we focus on three-time Emmy Award winner Faith Salie, who is a writer, performer, commentator, actor, and journalist. We illustrate Salie’s successful entrepreneurship with regard to her personal brand. Salie details the obstacles and challenges to her success, as well as how entrepreneurship is different when the brand you are promoting is your own. Four strategies for an entrepreneur whose personal brand is her marketplace product are described.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f3be7b6f0470be55e0a5b7af6d05d61e https://doi.org/10.1108/978-1-78973-289-420191005 Zobrazit plný text záznamu