Marketing distribution and engaging the audience from the media when placing the products of transport companies

Autor:	Benjapol Worasuwannarak
Rok vydání:	2020
Předmět:	business.industry Distribution (economics) Business Marketing GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries) GeneralLiterature_MISCELLANEOUS ComputingMilieux_MISCELLANEOUS
Zdroj:	IOP Conference Series: Materials Science and Engineering. 918:012205
ISSN:	1757-899X 1757-8981
DOI:	10.1088/1757-899x/918/1/012205
Popis:	Product placement, an advertising technique that precisely promote their products in a non-traditional advertising model, normally through appearances in cinematic and television. Marketing strategy of glowing the product interest is product placement of branded in film and television (drama). Marketing in cinematic and television come to part of audience while watching movie, many movies show technique, strategy, and form of marketing inside the movie. Even though there is not the movie about marketing or management but there are an adventure, action, romantic, or even comedy. Those movies show marketing beneath the story. The purpose is to propose the understanding concept of product placement in marketing strategy that integrated into cinematic and television.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f3a17393cb417cb94c56669007a4ccdd https://doi.org/10.1088/1757-899x/918/1/012205 Zobrazit plný text záznamu