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An argument was made at the First Arcachon Conference on Private Human Access to Space in 2008 [1] that some systematic market research should be conducted into potential market segments for point-to-point suborbital space transportation (PtP), in order to understand whether a commercial market exists which might augment possible government use for such a vehicle. The cargo market potential was subsequently addressed via desk research, and the results, which resulted in a pessimistic business case outlook, were presented in [2] . The same desk research approach is now used in this paper to address the potential business and wealthy individual passenger traveler market segment (“point-to-point people with purpose”). The results, with the assumed ticket pricing, are not encouraging. |
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