Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets

Autor:	Rupinder Paul Jindal, Edward Blair, Raj Echambadi
Rok vydání:	2013
Předmět:	Marketing Customer satisfaction Geographic variation Business Market share Brand loyalty
Zdroj:	Journal of Retailing. 89:409-422
ISSN:	0022-4359
Popis:	Highlights: [�] Brand repurchase is a multi-level phenomenon influenced by individual-, brand-, and market-level variables. [�] Customer satisfaction and relational investments have substitutive effects on brand repurchase. [�] Territorial market share moderates the effects of customer satisfaction and relational investments. [�] Customer satisfaction has relatively more effect on repurchase in territories where a brand's market share is lower. [�] Relational investments have relatively more effect on repurchase in territories where a brand's market share is higher.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f39137bc047f82fc7f7ee3cd49db8e75 https://doi.org/10.1016/j.jretai.2013.05.005 Zobrazit plný text záznamu Full Text from ScienceDirect