An Innovation in Tourism Services in Colombia – Case Study of Bahía Solano

Autor: Mauricio Peralta Mejía, Gabriela Antošová, Mauricio Sabogal Salamanca
Rok vydání: 2020
Předmět:
Zdroj: Advances in Tourism, Technology and Systems ISBN: 9789813342590
DOI: 10.1007/978-981-33-4260-6_7
Popis: Bahia Solano is a municipality located on the Pacific coast of Colombia. It has a clear vocation for nature tourism, including beaches, sightseeing, hiking and cultural tourism. Despite efforts to consolidate its tourist destination attraction in recent years, the municipality has organizational and infrastructure problems that threaten the sustainability of ecosystems. For this reason, the updating of a tourism plan that places the user as the center of tourist activity is urgent. The tools of user-centered design allow us to propose a tourism plan focused on the co-creation of services, thanks to the collaboration between different stakeholders in order to generate sustainable tourism for the municipality.
Databáze: OpenAIRE