Effect of hotel overall service quality on customers’ attitudinal and behavioural loyalty: perspectives from Zimbabwe
Autor: | Brighton Nyagadza, Gideon Mazuruse, Asphat Muposhi, Farai Chigora |
---|---|
Rok vydání: | 2022 |
Zdroj: | Tourism Critiques: Practice and Theory. 3:42-71 |
ISSN: | 2633-1233 2633-1225 |
Popis: | Purpose This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal and behavioural loyalty. |
Databáze: | OpenAIRE |
Externí odkaz: |