| Autor: |
Jisheng Peng (彭纪生), Hao Shen (沈灏), Ting Xiao (肖婷), Zhongfeng Su (苏中锋) |
| Rok vydání: |
2012 |
| Předmět: |
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| Zdroj: |
Management and Organization Review. 9:115-137 |
| ISSN: |
1740-8776 |
| Popis: |
The manner in which technological capability and marketing capability can be successfully leveraged is an important research issue. Based on the resource-management model, this study aims to answer two research questions: (1) whether technological capability and marketing capability are complementary or supplementary capabilities; and (2) how technological capability and marketing capability can be used appropriately to respond to environmental turbulence. Based on a face-to-face interview survey of 212 Chinese firms, we find that technological capability and marketing capability have synergistic effects. We also find that technological turbulence enhances the performance effect of technological capability, but impedes that of marketing capability; whereas market turbulence advances the performance effect of marketing capability, but impedes that of technological capability. Thus, the appropriate way to leverage technological capability and marketing capability is to integrate them and to deploy technological capability to respond to technological turbulence and marketing capability to respond to market turbulence. 摘要 如何有效地实现技术能力和市场能力的价值是目前管理研究中的一个重要问题。根据资源管理模型，本文试图回答如下两个问题：（1）技术能力与市场能力之间是互补的还是替代的关系？（2）如何有效地利用技术能力和市场能力来应对环境的不确定性。通过对212家中国企业进行的面对面访谈调查，本文发现：技术能力和市场能力之间存在协同效应。同时，技术不确定性增强了技术能力与企业绩效的关系，但是降低了市场能力与企业绩效的关系；而市场不确定性增强了市场能力与企业绩效的关系，但是降低了技术能力与企业绩效的关系。因此，有效地实现技术能力和市场能力价值的方式包括：整合技术能力和市场能力来发挥他们的协同效应，以及利用技术能力来应对技术的不确定性，利用市场能力来应对市场的不确定性。 |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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