The Effects of Presence Induced by Smartphone Applications on Tourism: Application to Cultural Heritage Attractions

Autor:	Hyung Ryong Lee, Keumsil Lee, Sunny Ham
Rok vydání:	2013
Předmět:	Cultural heritage Body of knowledge Data collection Geography Augmented reality Advertising Mobile technology Smartphone application Mobile device Tourism
Zdroj:	Information and Communication Technologies in Tourism 2014 ISBN: 9783319039725 ENTER
Popis:	Increased use of mobile devices in the tourism industry enhances tourist satisfaction by improving their overall experience in particular settings. Presence, in this case, is the state of one’s subjective recognition when experiencing in virtual realms beyond realistic physical and tangible spaces. The purpose of the study is to investigate the relationships between the presence brought upon the use of smartphone applications, the touristic experience, and tourism satisfaction, when smartphone applications are applied to cultural heritage attractions. A survey was employed for the data collection at cultural heritage attractions in Korea from tourists who had used smartphone applications during their travels. The study found a significant relationship between presence of smartphone applications and touristic experience, which also significantly affected overall tourist satisfaction. The study contributes to the body of knowledge on the impact and effects of “presence” when smartphone applications are utilized in tourism.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f25139c907dd2f99cb84c6481c301ef1 https://doi.org/10.1007/978-3-319-03973-2_5 Zobrazit plný text záznamu