Influence of brand experience on customer inspiration and pro-environmental intention

Autor:	Jookyung Kwon, Carl A. Boger
Rok vydání:	2020
Předmět:	Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Geography Planning and Development Brand experience 050211 marketing Advertising Psychology 050212 sport leisure & tourism
Zdroj:	Current Issues in Tourism. 24:1154-1168
ISSN:	1747-7603 1368-3500
DOI:	10.1080/13683500.2020.1769571
Popis:	This study aims to examine the potential predictors of customers’ pro-environmental intention based on the Stimulus–Organism–Response framework. PLS-SEM was used to tests the hypotheses using a sam...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f1c65b06c83a83bfa9e615ede30c9731 https://doi.org/10.1080/13683500.2020.1769571 Zobrazit plný text záznamu