The Effect of Responses to User-Generated Content on Brand Equity in Social Media

Autor:	Erwin Halim, Narendra Ahmad Fadhil, Nuril Kusumawardani Soeprapto Putri, Ignatius A. Sandy
Rok vydání:	2022
Zdroj:	2022 International Conference on Information Management and Technology (ICIMTech).
DOI:	10.1109/icimtech55957.2022.9915215
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f1936d340e65d84dadf6b73180cfda45 https://doi.org/10.1109/icimtech55957.2022.9915215 Zobrazit plný text záznamu