Autor:	Chih-Wei (Fred) Chao, Mike Reid, Vaughan Reimers, Po-Hsin Lai
Rok vydání:	2019
Předmět:	Marketing business.industry Strategy and Management 05 social sciences Chinese market Domain (software engineering) Consumer innovativeness 0502 economics and business New product development Observational learning 050211 marketing Emerging markets business 050203 business & management
Zdroj:	Journal of Strategic Marketing. 28:176-188
ISSN:	1466-4488 0965-254X
DOI:	10.1080/0965254x.2018.1555545
Popis:	This study extended current understandings of the relationships among domain specific innovativeness (DSI), the desire for unique consumer products (DUCPs), perceived new product characteri...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::f141bef1d694ea92ce4ba7663aef9e12 https://doi.org/10.1080/0965254x.2018.1555545 Zobrazit plný text záznamu