Broadband Market Sizing in Brazil
| Autor: | Mário Jorge Mendonça, Paulo RA Loureiro, Antônio Nascimento Jr, Roberto Ellery Jr |
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| Rok vydání: | 2021 |
| Zdroj: | International Journal of Economics and Finance. 14:58 |
| ISSN: | 1916-9728 1916-971X |
| DOI: | 10.5539/ijef.v14n1p58 |
| Popis: | The objective of this study is to predict the potential broadband market in Brazil. This is done by combining information from two national databases: the 2010 census and the 2015 PNAD (National Household Survey). The 2015 PNAD is used to estimate the probability of the household accessing internet by broadband technology, using a logit regression. The broadband market is predicted using the estimated model with the same covariates found in the 2010 census. The prediction indicated a potential market of 45 million households, an additional of 6 million households in relation to the current situation. The new size of the broadband market is estimated if there is a 10% increase in the average penetration of broadband services in the main metropolitan areas. In this scenario, the new market covers 50.7 million households. |
| Databáze: | OpenAIRE |
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