| Autor: |
Jan-Erik Vahlne, Jan Johanson |
| Rok vydání: |
2013 |
| Předmět: |
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| Zdroj: |
International Marketing Review. 30:189-210 |
| ISSN: |
0265-1335 |
| DOI: |
10.1108/02651331311321963 |
| Popis: |
Purpose – This paper seeks to offer a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent theoretical tool applied in studies of the multinational enterprise (MNE) and foreign direct investment. The label MBE aims at moving focus from structure of production to change processes in business relations and entrepreneurship. Design/methodology/approach – While the eclectic paradigm is grounded in neo-classical economics meant primarily to be applied in studies of macroeconomic interest and is based on assumptions not applicable in studies of individual firms, the model of the MBE is meant to be used in studies at the micro-level. It is rooted in assumptions consistent with behavioural theory consequently being more realistic. The model is based on the Uppsala model with input from studies on dynamic capabilities, entrepreneurship research and research on management under uncertainty. Findings – The realistic assumptions of the model imply that it is relevant for understanding the dynamics of strategy and management of the MBE. Research limitations/implications – As the model aims at enriching our understanding of the dynamics of the MBE the paper recommends empirical longitudinal studies of firms. Originality/value – Realistic and relevant assumptions imply that the model differs in critical respects from received theory in international business. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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