Delineating CSR and social change: Querying corporations as actors for social good
| Autor: | Lucinda Austin, MaryClaire Schulz, Barbara Miller Gaither |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management Linguistics and Language business.industry Strategy and Management Communication 05 social sciences Social change 050801 communication & media studies Public relations 0508 media and communications 0502 economics and business Corporate social responsibility Business 050203 business & management |
| Zdroj: | Public Relations Inquiry. 7:45-61 |
| ISSN: | 2046-1488 2046-147X |
| DOI: | 10.1177/2046147x17743544 |
| Popis: | This article seeks to delineate the relationship between corporate social responsibility (CSR) and social change and asks the important question of whether and how corporations may serve as agents of social change. Dimensions of the business–society relationship are explored to further distinguish CSR from other types of corporate social initiatives and critically examine what types of corporate social initiatives can effectively and ethically serve as vehicles for social change. Based on this exploration, the article advances a descriptive model of business–society relationships and their capacity for creating and promoting social change. A case evaluation of Coca-Cola’s ‘3Ws’ social initiatives – related to well-being, water, and women’s empowerment – is then used to highlight and contextualize the model. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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