The public relations strategy of Alexander Herzen state pedagogical university in St. Petersburg: The dialogue between the heritage and the present of a University

Autor:	Elena Kaverina
Rok vydání:	2003
Předmět:	Higher education business.industry media_common.quotation_subject Media studies Public institution St petersburg Public relations Education State (polity) Institution Russian federation Sociology business media_common
Zdroj:	Higher Education in Europe. 28:455-459
ISSN:	1469-8358 0379-7724
DOI:	10.1080/0379772032000170426
Popis:	The author begins by outlining the history of Alexander Herzen State Pedagogical University in St. Petersburg, the oldest teacher training institution in the Russian Federation. Given its age (it was founded in 1797) and its location in the historical center of St. Petersburg, the university places its history and traditions at the center of its public relations activities. These activities are the responsibility of a Department of Marketing that has been operating for more than three years. Several public relations activities are outlined. Because the university is a national and public institution, its public relations strategy cannot be overly aggressive.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eff75397d72422f6ebd6f968b6e2f11e https://doi.org/10.1080/0379772032000170426 Zobrazit plný text záznamu Plný text ve formátu PDF