Optimizing Price Menus for Duration Discounts: A Subscription Selectivity Field Experiment

Autor:	Longxiu Tian, Fred M. Feinberg
Rok vydání:	2020
Předmět:	Marketing Hybrid Monte Carlo Field (physics) Field experiment 0502 economics and business 05 social sciences 050211 marketing 050207 economics Business and International Management Duration (project management) Simulation Mathematics
Zdroj:	Marketing Science. 39:1181-1198
ISSN:	1526-548X 0732-2399
DOI:	10.1287/mksc.2020.1265
Popis:	To optimize price menus for duration discounts, both randomized field experiments and careful modeling of consumer self-selection are critical.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::efcf0c84a94df1f6b153dd7d12b11a71 https://doi.org/10.1287/mksc.2020.1265 Zobrazit plný text záznamu