Do New Product Development Managers in Large or High-Market-Share Firms Perceive Marketing-R&D Interface Principles Differently?

Autor:	Ted Haggblom, Roger J. Calantone, C. Anthony Benedetto
Rok vydání:	2003
Předmět:	Management of Technology and Innovation Strategy and Management
Zdroj:	Journal of Product Innovation Management. 12:323-333
ISSN:	0737-6782
DOI:	10.1111/1540-5885.1240323
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::efc8c6d386ee4beac46b28a2bf1792c2 https://doi.org/10.1111/1540-5885.1240323 Zobrazit plný text záznamu Plný text