City marketing and planning in two Greek cities: plurality or constraints?

Autor:	Theodore Metaxas, Eva Psatha, Nicholas Karachalis, Kleanthis Sirakoulis, Alex Deffner
Rok vydání:	2019
Předmět:	Relation (database) Urban planning 05 social sciences Geography Planning and Development City marketing 0211 other engineering and technologies 0507 social and economic geography 021107 urban & regional planning 02 engineering and technology Business Marketing 050703 geography
Zdroj:	European Planning Studies. 28:1333-1354
ISSN:	1469-5944 0965-4313
DOI:	10.1080/09654313.2019.1701291
Popis:	The aim of this paper is to examine the relation between city/urban planning and city marketing / branding procedures through the analysis of Strategic Place Marketing implementation in two Greek c...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::efbde637ef9d653cf0f6e5a85a4a5d3d https://doi.org/10.1080/09654313.2019.1701291 Zobrazit plný text záznamu