Bridging the writing gap between student and professional: Analyzing writing education in public relations and journalism
| Autor: | Kim A. Johnston, Anne B. Lane |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Marketing
Organizational Behavior and Human Resource Management ComputingMilieux_THECOMPUTINGPROFESSION Basic writing business.industry Communication Teaching method 05 social sciences 050301 education 050801 communication & media studies Public relations Bridging (programming) Professional writing Basic skills 0508 media and communications Authentic assessment Political science Pedagogy ComputingMilieux_COMPUTERSANDEDUCATION Journalism business 0503 education Curriculum |
| Zdroj: | Public Relations Review. 43:314-325 |
| ISSN: | 0363-8111 |
| DOI: | 10.1016/j.pubrev.2017.02.008 |
| Popis: | Highlights - PR industry professionals still complain that graduates lack basic writing skills. - Journalism graduates do not seem to experience the same industry criticisms. - A study identifies differences in content, teaching methods, and assessment across 30 PR and journalism writing courses. - A bridging curriculum in PR writing courses will help students build skills in limited genres using authentic assessment. - Strategic considerations to be covered in advanced courses once the basic skills of PR writing have been mastered. Abstract The public relations industry expects graduates to be proficient at writing yet industry professionals still complain public relations graduates lack basic writing skills. By contrast, journalism graduates do not seem to experience the same criticisms. Using a pedagogical framework of student attainment, this study investigates public relations and journalism writing courses across 30 university courses to identify differences between the two disciplines, and implications for public relations writing education. The findings suggest public relations writing courses should adopt a bridging curriculum to support students to develop their writing skills in limited genres using authentic assessment. Strategic considerations should be covered in more advanced courses once the basic skills of public relations writing have been mastered. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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