Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder

Autor:	Harald Van Heerde
Rok vydání:	2022
Předmět:	Marketing Economics and Econometrics General Earth and Planetary Sciences General Environmental Science
Zdroj:	Australasian Marketing Journal. :144135822211111
ISSN:	1839-3349 1441-3582
DOI:	10.1177/14413582221111198
Popis:	ANZMAC, at its core, is an academy for and by marketing scholars in Australasia. This commentary reflects on its pivotal role in an increasingly fluid academic world where scholars move around and serve in different, overlapping organisations around the world. It also discusses how online technology enables novel value creation for members of the ANZMAC community and for PhD education.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ef65b956c23f5e7bd5c718450205252e https://doi.org/10.1177/14413582221111198 Zobrazit plný text záznamu