Demand Fluctuation and Supply Chain Integration: Case Studies of Japanese Firms
| Autor: | Young Won Park, Takahiro Tomino, Mizuki Kobayashi, Junjiro Shintaku |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
021103 operations research
Health (social science) Supply chain integration business.industry 05 social sciences Geography Planning and Development Control (management) 0211 other engineering and technologies Automotive industry 02 engineering and technology Development Demand chain Original equipment manufacturer Education Microeconomics 0502 economics and business Production (economics) Manufacturing firms business 050203 business & management Social Sciences (miscellaneous) Industrial organization |
| Zdroj: | Perspectives on Global Development and Technology. 16:564-586 |
| ISSN: | 1569-1497 |
| DOI: | 10.1163/15691497-12341450 |
| Popis: | Current Japanese oems utilize both make-to-stock (mts) and make-to-order (mto) to cope with demand fluctuation. In this article, we study how leading manufacturing firms utilize mts and mto by observing two case studies, Toyota’s and Omron’s operations in China. Production and delivery of component suppliers are based on the advance notification from their manufacturers. For this, most automotive firms integrate marketing channels internally, however, most healthcare firms do not. Consequently, it is difficult to forecast and control demand accurately like automotive firms. In this sense, for healthcare firms, it is a tremendous challenge to respond to demand fluctuation through integration with external marketing agencies. We show both companies strategies to mix mts and mto along with integrating internal and external parties. |
| Databáze: | OpenAIRE |
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