Does the access transport mode affect visitors' satisfaction in a World Heritage City? The case of Valparaiso, Chile
| Autor: | Roberto Moreno, Concepción Román, Fernando Oyarce, Juan Carlos Martín, Pedro Moreira |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
050210 logistics & transportation
business.industry media_common.quotation_subject 05 social sciences Geography Planning and Development 0211 other engineering and technologies 021107 urban & regional planning Transportation 02 engineering and technology Affect (psychology) Cultural tourism Renting Mode (computer interface) Promotion (rank) World heritage 0502 economics and business Business Marketing Construct (philosophy) Tourism General Environmental Science media_common |
| Zdroj: | Journal of Transport Geography. 91:102969 |
| ISSN: | 0966-6923 |
| DOI: | 10.1016/j.jtrangeo.2021.102969 |
| Popis: | The inscription of a city as a World Heritage Site (WHS) acts as a catalyst for the tourist promotion. The brand creates a previous positive image of the city generating some tourists' expectations that might be difficult to fulfil. The aim of this paper is to shed some light on how different transport modes -private car, rental cars, train, bus and other transport modes- could mediate on the satisfaction construct. The methodology is based on a fuzzy hybrid multi-criteria method. Our results show that rental cars visitors experience the minimum satisfaction in comparison with those who visit the city by bus who are the most satisfied. The findings can be strategically used by Valparaiso authorities and destination marketing managers to promote Valparaiso as a green destination WHS. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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