THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS

Autor:	Elizabeth Randon McDougal, Holly A. Syrdal, April Kemp, Renée Gravois
Rok vydání:	2020
Předmět:	0502 economics and business 05 social sciences ComputingMilieux_COMPUTERSANDEDUCATION ComputingMilieux_PERSONALCOMPUTING Mathematics education 050301 education 050211 marketing Psychology 0503 education Competence (human resources) Experiential learning Education Storytelling
Zdroj:	Marketing Education Review. 31:119-124
ISSN:	2153-9987 1052-8008
DOI:	10.1080/10528008.2020.1853573
Popis:	In this experiential learning activity, Telling the Tale, students use the power of story to translate a deeper knowledge of target markets into demonstrable practical competencies, such as buyer p...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ef2e56374587c8facb077c62680b2bcd https://doi.org/10.1080/10528008.2020.1853573 Zobrazit plný text záznamu