Assortment planning for vertically differentiated products under a consider-then-choose model
| Autor: | Huixiao Yang, Wenbo Chen |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
021103 operations research
Optimization problem Operations research Efficient algorithm Applied Mathematics 0211 other engineering and technologies 02 engineering and technology Product differentiation Management Science and Operations Research 01 natural sciences Industrial and Manufacturing Engineering 010104 statistics & probability Shortest path problem Assortment planning 0101 mathematics Literature study Software |
| Zdroj: | Operations Research Letters. 47:507-512 |
| ISSN: | 0167-6377 |
| DOI: | 10.1016/j.orl.2019.09.001 |
| Popis: | Consider-then-choose models, borne out by empirical literature in marketing and psychology, note that customers follow a two-stage procedure to choose among alternatives. In this paper, we consider the assortment optimization problem of a retailer who manages a category of vertically differentiated products under customers’ consider-then-choose behavior. We characterize some structural results of the optimal assortment and find that the problem can be solved as the shortest path problem. Also, we develop an efficient algorithm to identify an optimal assortment. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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