| Popis: |
The automotive sector has a relevant participation in the national industrial structure and given its links it can influence the production of several other sectors. Faced with this and the intense competition between competitors, it is extremely necessary that these companies seek tactics to ensure their presence in the market and financial survival. Thus, the work identified the strategic profile of each automaker through statistical inference with the objective of constructing scenarios of strategic competition via Game Theory to a market made up of six automakers, which represent 85% of the car market. The game was modeled in the sedan category by segmenting models at a price range of 75 to 100 thousand reais with engines from 1.5 to 2.4, in order to work with models that compete more directly with each other. |
