Country Image at Risk: Spillover Effects of Product-Harm Crises and the Role of Trust

Autor:	Robert Wilken, Paolo Coletti, Thomas Aichner
Rok vydání:	2020
Předmět:	Marketing Product category Public economics Image (category theory) 05 social sciences Country of origin Harm Spillover effect 0502 economics and business 050211 marketing Business Product (category theory) Business and International Management 050203 business & management
Zdroj:	Journal of Global Marketing. 34:73-89
ISSN:	1528-6975 0891-1762
DOI:	10.1080/08911762.2020.1786614
Popis:	This article investigates potential negative effects of a product-harm crisis (PHC) involving a product category that benefits from positive country-of-origin (COO) effects. In particular, the auth...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eeeee6718a8427e045bc3ddcff87b879 https://doi.org/10.1080/08911762.2020.1786614 Zobrazit plný text záznamu