| Autor: |
C. P. Rao, Mark C. Hall, Kevin M. Elliott |
| Rok vydání: |
2014 |
| Předmět: |
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| Zdroj: |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132471 |
| DOI: |
10.1007/978-3-319-13248-8_7 |
| Popis: |
The purpose of this study was to determine the impact of individual characteristics of organizational buyers on the use of risk reduction strategies. The results suggested that years of formal education, gender, and CFM certification status all have major impacts on risk reduction strategy use. Conversely, years of buying experience and age were found to have relatively little affect on the propensity to use various risk reduction strategies. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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