Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Eff ectiveness

Autor:	Jonathan A. Jensen, Windy Dees, Nels Popp
Rok vydání:	2019
Předmět:	Marketing Actuarial science Strategy and Management Tourism Leisure and Hospitality Management Business Asset (economics) Selection (genetic algorithm)
Zdroj:	Sport Marketing Quarterly. 28
ISSN:	1557-2528 1061-6934
DOI:	10.32731/smq.282.062019.03
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eec55c4e9716a70542bb9ea49bca9fae https://doi.org/10.32731/smq.282.062019.03 Zobrazit plný text záznamu