PREFERRED INFORMATION SOURCES OF HIGH SCHOOL STUDENTS FOR COMMUNITY COLLEGES AND UNIVERSITIES

Autor:	Brent G. Goff, Gary Brian Jackson, Vanessa Patino
Rok vydání:	2004
Předmět:	Race (biology) business.industry ComputingMilieux_COMPUTERSANDEDUCATION Normative Survey data collection Racial differences Communication source Sociology Public relations Community college business Education
Zdroj:	Community College Journal of Research and Practice. 28:795-803
ISSN:	1521-0413 1066-8926
DOI:	10.1080/10668920390276957
Popis:	To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources for potential community college and university students include media, social normative, and direct sources. Recruiting and marketing strategies are discussed.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eebd8706af21a1ccef08a895af8c05cc https://doi.org/10.1080/10668920390276957 Zobrazit plný text záznamu