Effect Of Relationship Marketing Towards Customer Loyalty In The Lubricant Industry

Autor:	Christian Rendy Pradana, Agus Baktiono
Rok vydání:	2022
Předmět:	Fuel Technology Energy Engineering and Power Technology
Zdroj:	Neutron. 22:19-29
ISSN:	2685-3272 1412-0860
Popis:	The pandemic COVID-19 is a global health crisis, but the impacts are on the economics and social aspects. PT Cemako Lestari Indonesia is a company engaged in the lubricant industry trying to maintain customer loyalty through relationship marketing even though the current pandemic conditions are hampering sales activities. This study uses a quantitative approach. The population in this study were 50 customers of PT. Cemako Lestari Indonesia. The sampling technique used was saturated sampling. Data collection was done using Google Forms. The data analysis technique used is the R square test, F test and t test at a significant level of alpha 0.05. The result of this research is relationship marketing has a significant effect on customer loyalty. While the results of partial hypothesis testing indicate that trust, commitment, communication has a significant effect on Customer Loyalty, but the Conflict Handling has no significant effect on Customer Loyalty.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eea075457c7524dee66f71a8ce2fc73c https://doi.org/10.29138/neutron.v22i01.165 Zobrazit plný text záznamu