The impact of employee work perceptions on purchase intentions from a company store
| Autor: | Jane Boyd Thomas, Cara Peters, Charles D. Bodkin |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
Marketing
Organizational identification business.industry media_common.quotation_subject 05 social sciences Distribution (economics) Advertising Work experience Work (electrical) Originality Management of Technology and Innovation 0502 economics and business Value (economics) Marital status 050211 marketing Job satisfaction Business 050203 business & management media_common |
| Zdroj: | Journal of Product & Brand Management. 25:479-489 |
| ISSN: | 1061-0421 |
| DOI: | 10.1108/jpbm-09-2015-0998 |
| Popis: | Purpose Company stores market to their internal employees via the distribution of branded promotional products. The purpose of this study is to investigate factors that may influence when an employee is more likely to purchase from a company store. Design/methodology/approach A survey was administered to the members of a chamber of commerce located in the southeastern USA. Data were analyzed using regression, and post hoc analyses were conducted using an analysis of covariance. Findings Organizational identification and job satisfaction significantly impacted employees’ intentions to purchase from a company store. Gender, education, marital status and years of work experience were personal factors that moderated that relationship. Firm size and employee rank were company factors that moderated the relationship between employee work perceptions and employee purchase intentions at a company store. Originality/value No research to date exists on company stores. This study is unique in that it proposes internal branding as a theoretical foundation for understanding company stores and examines factors that impact employees’ intentions to purchase from a company store. |
| Databáze: | OpenAIRE |
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