Bringing history back in: a qualitative longitudinal approach to public diplomacy

Autor:	Seckin Baris Gulmez, Miray Ates
Rok vydání:	2021
Předmět:	Marketing business.industry Strategy and Management media_common.quotation_subject Perspective (graphical) Public relations Public diplomacy language.human_language German Political science language Qualitative longitudinal Public engagement business Diplomacy Period (music) media_common
Zdroj:	Place Branding and Public Diplomacy. 18:216-227
ISSN:	1751-8059 1751-8040
DOI:	10.1057/s41254-021-00228-0
Popis:	This paper offers a novel methodological perspective to public diplomacy studies discussing how to apply Qualitative Longitudinal Research (QLR) into public diplomacy. Accordingly, the paper first discusses the existing academic literature on longitudinal research in social sciences and highlights the necessity to use QLR in public diplomacy studies. Second, it offers a research design on how to conduct QLR in public diplomacy. Third, the paper discusses the historical evolution of German public diplomacy over a period of 70 years as viable case study comparing three global sports events, namely the 1936 Berlin Olympics, the 1972 Munich Olympics and the 2006 World Cup. Overall, the paper argues that QLR has an important potential to advance public diplomacy studies since it enables researcher to trace continuity and change in public engagement policies over extended periods and explain whether historical legacies are reproduced or erased over time and how this resonates with international audience.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ee42b07f35e012de079e0e43224e5ba9 https://doi.org/10.1057/s41254-021-00228-0 Zobrazit plný text záznamu Full text from SpringerLink