Study on the Relationship between Experience Quality, Co-Created Value and Users’ Behavioral Intention of Making Continuous Contributions on Internet UGC Platforms

Autor: Ximin Duan, Liangtie Dai
Rok vydání: 2018
Předmět:
Zdroj: Journal of Service Science and Management. 11:267-277
ISSN: 1940-9907
1940-9893
DOI: 10.4236/jssm.2018.112019
Popis: To explore the influencing factors and action mechanism of users’ behavioral intention of making continuous contributions on Internet UGC platforms, the paper conducts a questionnaire survey among 574 users on Internet UGC platforms, analyzes and validates the relational model through structural equations. The research results show that experience quality has a significantly positive impact on users’ behavioral intention of making continuous contributions. Consisting of pragmatic value, hedonic value and user equity, co-created value has a complete mediation in the relationship between experience quality and users’ behavioral intention of making continuous contributions.
Databáze: OpenAIRE