Study on the Relationship between Experience Quality, Co-Created Value and Users’ Behavioral Intention of Making Continuous Contributions on Internet UGC Platforms
Autor: | Ximin Duan, Liangtie Dai |
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Rok vydání: | 2018 |
Předmět: | |
Zdroj: | Journal of Service Science and Management. 11:267-277 |
ISSN: | 1940-9907 1940-9893 |
DOI: | 10.4236/jssm.2018.112019 |
Popis: | To explore the influencing factors and action mechanism of users’ behavioral intention of making continuous contributions on Internet UGC platforms, the paper conducts a questionnaire survey among 574 users on Internet UGC platforms, analyzes and validates the relational model through structural equations. The research results show that experience quality has a significantly positive impact on users’ behavioral intention of making continuous contributions. Consisting of pragmatic value, hedonic value and user equity, co-created value has a complete mediation in the relationship between experience quality and users’ behavioral intention of making continuous contributions. |
Databáze: | OpenAIRE |
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