The product cycle revisited: Knowledge intensity and firm internationalization

Autor:	Seev Hirsch, Niron Hashai, Tamar Almor
Rok vydání:	2006
Předmět:	Internationalization Product lifecycle Salient Strategy and Management Production (economics) Business Business and International Management Competitive advantage Industrial organization
Zdroj:	Management International Review. 46:507-528
ISSN:	1861-8901 0938-8249
DOI:	10.1007/s11575-006-0113-7
Popis:	and Key Results ▪ This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The frame-work considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle. ▪ The paper shows how changes in “knowledge-intensity” of products along the product cycle are interrelated with changes in “service-intensity” and “distance premium” and thus enable to predict the sequence in which low knowledge intensive and high knowledge intensive firms internationalize R&D, production and marketing activities.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eddcfae5d6b83fd7979ae095e422b14e https://doi.org/10.1007/s11575-006-0113-7 Zobrazit plný text záznamu Full text from SpringerLink