The Impact of Reverse Innovation on Localization and Terminology
| Autor: | Dulce Carrillo, Gabriele Sauberer |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Knowledge management
business.industry media_common.quotation_subject 05 social sciences Reverse innovation Terminology Software development process Core product 0502 economics and business New product development Product management 050211 marketing Quality (business) Business Product (category theory) 050203 business & management media_common |
| Zdroj: | Communications in Computer and Information Science ISBN: 9783030280048 EuroSPI |
| DOI: | 10.1007/978-3-030-28005-5_49 |
| Popis: | This paper will focus on two different innovation approaches that multinational companies employ in order to reach global markets and the impact these two distinct strategies have on product localization and terminology management. We will also explore how the work of the technical writers, marketing copy writers, terminology managers, and localization managers requires close collaboration with the core product team – usually comprised of software engineering, design, product management, system engineering, and quality and regulatory – to ensure brand and intellectual property protection, linguistic quality, and terminology consistency in each of the versions of the product. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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