Marketing Capability and Firm Performance: Mediating Role of New Product Development and Management Innovation
| Autor: | Olalekan U. Asihkia, Abiodun B. Onamusi, Grace O. Makinde |
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| Rok vydání: | 2020 |
| Předmět: | |
| Zdroj: | The International Journal of Business & Management. 8 |
| ISSN: | 2321-8916 |
| DOI: | 10.24940/theijbm/2020/v8/i2/bm2002-033 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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