Crisis Communications Management on the Web: How Internet-Based Technologies are Changing the Way Public Relations Professionals Handle Business Crises

Autor:	González-Herrero Alfonso, Smith Suzanne
Rok vydání:	2008
Předmět:	business.industry Internet based Human factors and ergonomics Poison control The Internet Plan (drawing) Management Monitoring Policy and Law Public relations business Suicide prevention Tone (literature) Communications management Management Information Systems
Zdroj:	Journal of Contingencies and Crisis Management. 16:143-153
ISSN:	1468-5973 0966-0879
DOI:	10.1111/j.1468-5973.2008.00543.x
Popis:	This article analyses how Internet-based technologies can help companies to: monitor their business environment online in search of potentially conflictive issues that need to be managed (issues management); to prepare a crisis communications plan that considers the Internet side of today's business landscape (crisis communications planning); to respond adequately to crises should they arise by using all available online tools (crisis response); and to establish appropriate Internet-based actions once the crisis dies down (post-crisis). The article also questions whether the traditional one-way corporate approach and tone is still suitable in the new, more participative, online business environment, or whether companies should use a different tone, language, and attitude when engaging with their audiences on the Internet in a crisis situation.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ed9c41d4e282103a8ac304e84f04adb0 https://doi.org/10.1111/j.1468-5973.2008.00543.x Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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