The adoption of the internet by retailers: A new typology of strategies

Autor:	J.W.J. Weltevreden, Oedzge Atzema, Ron Boschma
Rok vydání:	2005
Předmět:	Urban Studies Typology business.product_category business.industry Internet access The Internet Marketing business
Zdroj:	Journal of Urban Technology. 12:59-87
ISSN:	1466-1853 1063-0732
DOI:	10.1080/10630730500417281
Popis:	The rapid growth of consumer Internet access and online shopping and the potential benefits of the Internet for traditional retailers have led to a growing body of literature on the adoption of bus...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ece0e33b9df2e808b684c7ec36fd5b97 https://doi.org/10.1080/10630730500417281 Zobrazit plný text záznamu