Mediated Effect of Consumer Satisfaction on the Influences of Experiential Marketing and Product Quality on Customer Loyalty of Maybelline Cosmetic Products in Banda Aceh, Indonesia

Autor:	Cut Aprilia, Rozana Fauziati, Lenny Rakhmawati, Permana Honneyta Loebis, Irham Fahmi, Sorayanti Utami, Muhammad Basyir
Rok vydání:	2019
Předmět:	media_common.quotation_subject Experiential marketing Banda aceh Customer satisfaction Quality (business) Product (category theory) Business Marketing media_common Loyalty business model Consumer satisfaction
Zdroj:	Proceedings of the 1st Aceh Global Conference (AGC 2018).
DOI:	10.2991/agc-18.2019.107
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ecaca518afd34486293513074af3be2f https://doi.org/10.2991/agc-18.2019.107 Zobrazit plný text záznamu