Autor:	William J. Hauser
Rok vydání:	2008
Předmět:	Marketing Return on marketing investment Direct marketing Marketing management Digital marketing business.industry Marketing effectiveness Business Marketing research Relationship marketing Marketing strategy
Zdroj:	Direct Marketing: An International Journal. 2:58-59
ISSN:	1750-5933
DOI:	10.1108/17505930810863644
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::ec694062b7f52b51edc5e0c739400dda https://doi.org/10.1108/17505930810863644 Zobrazit plný text záznamu