Television Drama and Partially Structured Measure of Racial Attitudes

Autor: Rick W. Busselle, Lingling Zhang
Rok vydání: 2013
Předmět:
Zdroj: Howard Journal of Communications. 24:389-409
ISSN: 1096-4649
1064-6175
DOI: 10.1080/10646175.2013.835632
Popis: This study investigates the utility of a thought-listing procedure for measuring racial attitudes based on the logic of a partially structured measure. Two studies are conducted to explore this possibility. Two episodes of Law and Order are used as the stimuli to replicate the findings. Both convergent and discriminant validity are tested. Results indicate that the partially structured measure has no significant relation with either explicit or implicit measures of racial attitudes. Implications of the findings are discussed, such as the existence of aversive racism, and the validity of the partially structured measure to detect people's racial attitudes.
Databáze: OpenAIRE
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