A Study on Consumer’s Behavioral Economics of Medical Service Products - focusing on the attraction effect and non-choice option
| Autor: | Yong-Jun Han, Hoon-Young Lee |
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| Rok vydání: | 2017 |
| Předmět: | |
| Zdroj: | Journal of the Korea Management Engineers Society. 22:47-73 |
| ISSN: | 2005-7776 |
| DOI: | 10.35373/kmes.22.4.4 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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