The Influence of Impulse Purchase Orientation, Brand Orientation, Prior Online Purchase Experience and Online Trust on Online Purchase Intention among Working Adults in Kuala Lumpur, Malaysia
| Autor: | Hatta Ilias, Mohd Khirzanbadzli A Rahman, Wan Edura Wan Rashid, Abdul Kadir Othman, Shamsul Baharin Saihani, Ismawati Sharkawi, Helmal Malini |
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| Rok vydání: | 2022 |
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| Zdroj: | International Journal of Academic Research in Business and Social Sciences. 12 |
| ISSN: | 2222-6990 |
| DOI: | 10.6007/ijarbss/v12-i10/14877 |
| Databáze: | OpenAIRE |
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