Influence of Label Information on Consumer Acceptability of Tea in Iran

Autor:	Shida Rastegari Henneberry, Abdoulkarim Esmaeili, Sima Ebneali
Rok vydání:	2013
Předmět:	Marketing One-way analysis of variance food and beverages Tobit model Business and International Management Packaging and labeling complex mixtures Food Science Mathematics
Zdroj:	Journal of Food Products Marketing. 19:15-25
ISSN:	1540-4102 1045-4446
DOI:	10.1080/10454446.2013.739122
Popis:	This article studies consumers' acceptability of tea. One way analysis of variance is applied to ascertain if the difference between two levels of information (first level, unpackaged and unlabeled tea; second level, packaged and labeled tea) is statistically different from zero. A double censored Tobit model is then applied in two steps: first, estimation of the influence of tea characteristics (origin and brand) on consumers' hedonic valuation of tea; and second, estimation of the influence of individual traits of consumers on their tea preference by adding a second level of information to evaluate to what extent the information conveyed—packaging and labeling, in particular—can change the result of the first step. The result indicates that packaging and labeling had a greater positive effect on liking tea than did other types of information. Moreover, the influence of origin changed significantly when a second level of information was added to the tea sample.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eb0aa575a43466b74e4b5ce67afc709a https://doi.org/10.1080/10454446.2013.739122 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
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