| Popis: |
In order to go beyond an oversimplified—even erroneous—interpretation of intercultural situations, the approach developed in this book offers a new avenue to uncover the cultural logics underpinning social intercourse. This chapter expounds on the methodological aspects of our comparative and interpretative approach. It provides readers with practical guidelines to apply this method to new management situations and/or cultural areas. Firstly, it presents the specificities of empirical surveys: how to conduct interviews so as to gather fruitful field data. Secondly, it provides a set of steps and criteria enabling to gradually decipher the universe of meaning of a culture. The seven criteria—Redundancy, Strangeness, Embarrassment, Self-evidence, Opposition, Coherence, Horizontality—are illustrated by examples taken from fieldwork done in France, the USA, Cameroon, and Tunisia. Finally, beyond these isolated examples, the chapter provides an illustrative demonstration of the way the method can be applied to a given management situation. |
