Reassessing product line breadth effectiveness: The role of heterogeneity, moderation, and cumulative effects
| Autor: | Dean Charles Hugh Wilkie, Abas Mirzaei, Ngoc Pham, Lester W. Johnson |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Business Research. 149:434-447 |
| ISSN: | 0148-2963 |
| DOI: | 10.1016/j.jbusres.2022.05.006 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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