Factors Affecting Customer Loyalty on Starbucks Malaysia using Binary Logistics and Probit Model

Autor:	Ng Tze Ling, Mohd Saifullah Bin Rusiman, Suparman S, Firdaus Mohamad Hamzah, Nur Ain Ebas
Rok vydání:	2022
Zdroj:	2022 IEEE International Conference on Artificial Intelligence in Engineering and Technology (IICAIET).
DOI:	10.1109/iicaiet55139.2022.9936751
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::eaceda5ef28ccb4abc9ac942b0a4a1e7 https://doi.org/10.1109/iicaiet55139.2022.9936751 Zobrazit plný text záznamu