Persuasion strategies in mobile systems
| Autor: | Cristiane Neri Nobre, Pedro Henrique Batista Ruas da Silveira, Luis Enrique Zárate, Andressa P. C. de Oliveira |
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| Rok vydání: | 2017 |
| Předmět: |
Persuasion
Social network business.industry Computer science media_common.quotation_subject Internet privacy 020206 networking & telecommunications 02 engineering and technology Persuasive technology Work (electrical) 0202 electrical engineering electronic engineering information engineering 020201 artificial intelligence & image processing InformationSystems_MISCELLANEOUS business Mobile device media_common |
| Zdroj: | IHC |
| DOI: | 10.1145/3160504.3160546 |
| Popis: | The use of mobile devices has grown more and more. To retain customers and stay in the market, companies need to innovate and adapt to a new model: mobile persuasive technology. With social networks this is no different. Currently, Facebook is the most used social network. Knowing this, this work made a survey of the persuasive principles applied to computational systems, more specifically to mobile systems, since they are considered a source of influence that is with the user all the time. As a case study, the persuasive strategies adopted by Facebook in its mobile application are identified. The results of this research contribute to the design area of persuasive social networks, collaborating to the development of applications with greater probability of success. |
| Databáze: | OpenAIRE |
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