Organizational Innovation Capability: A Driver for Competitive Superiority in Marketing Channels
| Autor: | Saara Hyvönen, Matti Tuominen |
|---|---|
| Rok vydání: | 2004 |
| Předmět: |
Marketing
Economics and Econometrics business.industry 05 social sciences Context (language use) Marketing strategy Contingency theory Marketing management Argument 0502 economics and business 050211 marketing Relevance (information retrieval) Business Business and International Management Contingency 050203 business & management Communication channel |
| Zdroj: | The International Review of Retail, Distribution and Consumer Research. 14:277-293 |
| ISSN: | 1466-4402 0959-3969 |
| DOI: | 10.1080/09593960410001678417 |
| Popis: | This paper investigates the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that managerial and technological innovations play an essential role in understanding of how competitive superiority is achieved in constantly evolving marketing channels. As such, our contingency factors involved have a significant intermediate role in each of the research contexts examined, indicating that the innovation capability has a channel specific profile. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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